Having a good website for your law firm is only the first part of using it to obtain new clients. Whether you are a solo practitioner or the site administrator for a large firm, there are things...
Category: Digital Marketing
The Difference Between Marketing To Probate Clients And Estate Planning Clients For Your Firm
When you start marketing, you want to be sure you're targeting the right clients for your firm. Understanding the critical difference between marketing to probate clients and marketing to estate...
Social media is an excellent way to generate leads and connect more effectively with your customer base. It's not just a platform that gets your name out there. It's also an excellent way to learn...
In a previous article, we wrote about the importance of developing client "personas" -- detailed descriptions of the personal, financial, and demographic characteristics of your ideal client(s) -- to...