Is Blogging Really That Important For Lawyers?

Estate planning clients must be wooed. They’re not coming to you in need of immediate assistance— instead, they have the time to take their time as they consider whether or not they want to work

You’ve probably heard that blogging is important for small businesses in general. As a law firm, however, you find yourself wondering, “Do I really need a blog?” Chances are, blogging is more important than you realize. It does a number of things for your practice that you may have failed to consider. 

Blogging Builds YOUR SEO

Most people don’t think about developing a relationship with a lawyer until they need one. In today’s digital society, that means that when potential clients in your area need a lawyer, they’re turning to search engines to make recommendations.

A quality blog with genuinely useful information will help build your search engine ranking, making it easier for potential clients to locate your website when they need a lawyer. 

Blogging Develops Trust

As a lawyer, you know exactly how important your clients’ trust is. If they don’t trust you, they aren’t willing to allow you to handle those critical legal issues, from fighting a traffic ticket or handling a custody dispute to a legal battle when they’ve been accused of a crime.

When you have a quality blog, you can start building that trust long before your client walks into your office the first time. Your blog can:

  • Help convince your clients that you genuinely care about them and the legal issues that they’re facing.
  • Icon-checkmark-orange.pngProvide clients with more information about your experience and your specialties, making it easier for them to determine whether or not you have the expertise to help them.
  • Icon-checkmark-orange.pngOffer more information that will help guide your clients through the legal process.

A quality blog will start building a connection and trust with your client before you walk through the door–and it will show in the way they interact with your firm. 

Blogging Answers Frequently Asked Questions

Unfortunately, even the best blog can’t stop repeated queries from that client who just has to have a personal answer from you every time they have even a slight doubt. It can, however, provide many of your clients with the easy answers to simple questions that they would ordinarily bring straight to you.

This helps save you time and energy, allows clients to improve their understanding of their legal situations and what can be done for them, and gives them the ability to find answers to those questions even when it’s outside office hours. 

Blogging Establishes Authority

When people come looking for a lawyer, they want one that is able to handle their case with authority. Your blog shows that you genuinely know what you’re talking about: that you’re prepared to handle the ins and outs of the case, that you understand the legal system in your area, and that you have the experience necessary to tackle even the biggest legal headache.

Through blogging, you establish yourself as an expert–and that means that when your potential clients need legal advice, they will be willing and able to come to you. 

Keeping up with your blog is one of the best ways to market your law firm to people who genuinely need the kind of help and support you can offer. By blogging regularly, setting up a schedule for your posts, and creating the type of content your clients need, you can reach out to them more effectively and start establishing a trust relationship long before your clients visit you. People looking for legal advice will soon learn that your website and your firm are a trusted resource that can provide them with the information they need.

Need help getting your blog started or establishing your online presence? Need a website that will help improve your search engine ranking and make it easier for your clients to find you?

Contact us today to learn more about how we can transform your digital efforts.

Jake Fisher

Jake Fisher is co-founder and partner at Bridges Strategies & Digital Marketing. He writes and presents about SEO, content marketing, and lead generation for traditional professions like law firms; B2B organizations; technology companies; and, big-ticket consumer products and services.

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